man down

The goal was to launch NAVACHA’s music video "Man Down“ as a pivotal element of the promotional campaign for the upcoming album “Babylon”. Objectives included amplifying the album's visibility, engaging the artist's fanbase, and enhancing digital outreach through strategic social media promotion.

Our approach centered on producing a visually captivating video that would embody the album's themes and resonate with the target audience. We crafted a comprehensive promotional strategy that leveraged various social media platforms to maximize reach and viewer engagement, ensuring a cohesive and impactful release.